About American Factory Direct Furniture

About-Us American Factory Direct Furniture is a third generation family owned and operated business. Owners Bob and Billie Comeaux have kept the original business philosophy that Bob's father started in 1937, but with an added twist. Bob's father was known in New Orleans as "The Discount King". When Billie joined the business, it brought the designer look. Their concept is simple: "A designer look at factory direct pricing with local service."

How did this legacy begin? If it's true that opposites attract, it's also true that they make great business partners. Such was the case with Bob and Billie. In 1974 they were married, and with that, a marriage of price and design was born. "We went to the High Point, North Carolina furniture market for our honeymoon and it's been furniture ever since", laughs Billie. Bob has always been about price... Billie is all about design... the combination of the two was the key to their early success.


Bob and Billie both consider themselves blessed with individual talents, but do not take credit for their success in business. "Looking back, we see how God has had his hand in our business and our family", states Billie. After the original store closed in the early 1990s, what originally seemed like a major setback, turned into a great blessing.


In 1996, Bob and Billie opened American Factory Direct Furniture's Mandeville location. In the spring of 2008, they opened their state of the art Distribution Center. Since then, they have opened locations in Long Beach, Mississippi and Baton Rouge, Louisiana. This has added to their buying power, enabling even better prices for their customers. Fortunately, each have been blessed with individual talents, making American Factory Direct Furniture very competitive. Bob is a great merchandiser, while Billie has the talent to make the showroom look like a designer's showcase. The next generation is positioning the company for further growth. Bob and Billie's son David is a wonderful Chief of Inventory Manager, while their daughter Grace has a knack for efficiency and bottom line results.


"The growth of the company has gone far beyond our expectations", states Billie. "I believe that God has given us a purpose in this business, and it's through his Grace that our family has had the opportunity to positively affect so many lives. We have a wonderful team of associates who are our extended family and we pride ourselves on the level of service that we are able to offer, including our discount pricing."


With locations in Mandeville, Covington, Baton Rouge, and Long Beach, Mississippi, American Factory Direct Furniture is one of the leading furniture retailers in the Gulf South Region. The breathtaking showrooms and solid pricing, backed by a "60 day price guarantee", continue to WOW customers. From an endless array of accessories and a wide variety of furniture styles, American Factory Direct Furniture can help you furnish and decorate your dream home.


Your home is a reflection of who you are. "Let us help make your house a home."


- The Comeaux Family



Why AFD


Why-AFD


Our business has been owned and operated by the Comeaux Family since 1937.  We have the most beautiful and uniquely decorated showrooms in the Gulf South. With so many options to buy furniture, why choose American Factory Direct? 

  • Volume buying allows us to bring our clients the best prices on quality merchandise
  • Professional complimentary in-home design services
  • Competitive with all internet pricing
  • 60 day price guarantee
  • Full-service service department

Let American Factory Direct help you to make your house a home.



Mission Statement


Our mission statement at American Factory Direct Furniture Outlets is to provide an environment that enriches both our customers and our employees lives, by helping them use our products to help achieve their goals for beautiful rooms and homes, and to enhance their quality of life.


We will always offer the finest quality home furnishings at the lowest possible prices.


We will serve our customers, suppliers, and each other with the highest level of integrity, honor, trust and respect.


We will live this mission everyday of our professional lives to provide a meaningful and fulfilling experience to everyone.

In the spirit of service and caring, our mission will contribute to the economic well-being of our employees, our customers and community and will honor GOD in all we do.



Community Service



American Factory Direct Furniture Outlets features a large selection of quality living room, bedroom, dining room, home office, and entertainment furniture as well as mattresses, home decor and accessories. American Factory Direct Furniture Outlets has a store location in Covington, LA. American Factory Direct Furniture Outlets serves the surrounding areas of Covington, LA. If you're looking for the perfect furniture to suit your needs as well as your lifestyle, stop by American Factory Direct Furniture Outlets in Covington, LA today!